Council Presented Main Street Performance Metrics, Reviewed DMO Contract
The Grants Pass City Council were presented Main Street performance metrics and reviewed the Destination Marketing Organization contract during today's workshop.
The metric presentation was for informational purposes, and no action was taken. Councilor Seth Benham recused himself from the 11:45 a.m. workshop in Council Chambers.
The scope of work for Main Street included merchant engagement and coordination, design assistance, promotions, maintaining a membership program, and city liaison engagement.
There are currently 35 members in the organization, and regular monthly meetings are scheduled as part of their performance indicators. The group will continue organizing events like First Friday, Downtown Fashion Experience, and Cruise the Rogue.
Council was then presented with a review of the Destination Marketing Organization (DMO) contract, set to expire June 2nd, 2026. Updates to the language were included, as well as Downtown Welcome Center services. This including cost savings of $45,000 for temporary staff, and oversight and training of specialized staff. The contract amplifies visitor experience, with services based on visitor data.
A top priority of DMO is that the city should allocate 30% Tourist Lodging Tax, and progressively increase the percentage over the next five years. Projected 2027 allocations for the lodging tax included public safety at $579,000, parks at $383,000, economic development at $153,000, and downtown development at $153,000.
Posted on 5/4/26 2:21PM by Alex Bauer
