Local News

Data Privacy Day is today, and Attorney General Dan Rayfield reminds Oregonians of a tool they can use to protect their personal data online.

A Universal Opt-Out under the Oregon Consumer Privacy Act (OCPA) can be used by all Oregonians to keep covered businesses and nonprofits from selling or sharing your personal data or using it for targeted advertising.

Rayfield said that, even while doing ordinary tasks online, information can get sold without permission. “Universal Opt-Out changes that. It gives Oregonians a simple way to draw a line once and have it respected across the internet, instead of having to hunt for a ‘do not sell’ button on every site.”

The Universal Opt-Out gives individuals and families greater control over personal data including home addresses, browsing history, and financial information. Under Universal Opt-Out, businesses must honor certain electronic signals sent directly from a consumer’s browser, dramatically simplifying the process.

To learn more about Universal Opt-Out and other privacy protections, you can visit www.doj.state.or.us.